Positioning is selecting the best market niche for your ideal reader, then differentiating your book from that of your competitors.
Publishing books has been around for centuries, so you would think that there would be some foolproof, scientific formula that anyone could use to position their book correctly, right?
One challenge is that there is a fair amount of research and analysis that has to be done in order to position a book correctly. You need to truly understand the market, target audience, and the biggest problem your audience is struggling with.
The publishing industry as a whole typically skips this research altogether, causing book after book to be launched to the wrong market, the wrong audience, or to an audience that isn’t interested in the problem the book solves.